Research Report: Beyond 30% – Female Leadership in Sport
Currently women are under-represented in senior leadership roles and on Boards in the sector. There is also evidence of discrimination and negative workplace culture.
Currently women are under-represented in senior leadership roles and on Boards in the sector. There is also evidence of discrimination and negative workplace culture.
Our innovative new insight around: women’s lives in modern Britain, what’s important to them and women’s perceptions of sport versus fitness.
Why are women with a health condition or disability missing out on the benefits that sport and physical activity brings as they get older?
Menopause is a taboo subject in our society and women going through the menopause are missing out on the benefits of being physically active.
The health benefits of leading an active lifestyle are widely known and researched but – until now – there has been little research into the socio-economic benefits of taking part in sport and physical activity.
Why are women continuing to miss out on the benefits that sport and physical activity brings as they get older?
Girls are less active than boys and by age 13 – 15, only 8% of girls meet the Chief Medical Officer’s recommendation that young people aged 5 – 18 should do 60 minutes of physical activity every day.
This report uses a behaviour change model to identify opportunities for sport to make better use of influence figures in order to get more women and girls participating.
Too many women and girls are needlessly missing out on the lifelong benefits and rewards of sport and physical activity during their teenage years.
This research focuses on gender discrimination within sports volunteering and sets out best practice solutions to counter this disparity.